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This research report by River Financial Inc. examines the factors driving Bitcoin adoption and predicts its continued growth. The report analyzes the current state of the Bitcoin protocol and network, highlights how the present bull market is unique due to institutional investment, and details the acceleration of business and nation-state adoption. It also covers the evolution of the Lightning Network and the increasing maturity of Bitcoin custody solutions. The report concludes by noting that while adoption is currently low, significant potential for growth remains across various sectors, ultimately positioning Bitcoin as a potential future global reserve asset.