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Hello [FIRST NAME]

Hello [FIRST NAME]

How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?

Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it.

In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg.

But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it.

Join StoryBrand Certified Guides Paige Worthy, Matt Banker of Banker Creative, and David Hepburn of Hepburn Creative LIVE for a lunch-hour conversation about the ways marketing can be empathetic, ethical, and effective all at once.

Hosted on Acast. See acast.com/privacy for more information.

Categories: Business

Listen to the last episode:

It’s rough out there. A global pandemic, attempted coups, political shenanigans, mass shootings, international chaos. You name it, we’ve got it.

As a society we’re more sensitive and easily riled then ever. So what’s a marketer to do?

Paige leads our discussion on how to navigate marketing strategy and content creation during times of tragedy and turmoil: when to speak up, when to turn off your automations, and whether we can ever go back to business as usual.

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Hosted on Acast. See acast.com/privacy for more information.