Studio G

Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The idea of visiting an open house could seem daunting (with so many strangers gathered all in one space), the future of a traditional “office” as we know it hangs in the balance, as more businesses have reverted to being completely remote, and the idea of moving during a pandemic could make anyone uneasy.   But according to a study done by Realtor.com, home buyers are not only optimistic about buying a home right now, but 46% of respondents said that the pandemic has actually moved them towards purchasing sooner rather than later. Not unlike any other industry, those in real estate have been quick to reimagine standard business practices, creatively.  Because when it comes to a global health crisis, details are vital. In March, we began working with the EYA sales and marketing team to rethink these details when it came to their sales center experience. In order to properly facilitate social distancing, everything from adding touchless fixtures, to in-store signage and other imperative design features, had to be completely transformed.  Now, eight months later, that new COVID-friendly EYA’s sales center is up, running, and offers a unique and tailored sales experience unlike any other.  Clara spoke with Johnny Vitorovich, our Principal Creative Director, about what the realities of reimagining a center like this looked like, the research and diligence that went into it, and the results that followed.  Take a listen, and we hope you enjoy.