101.28 MY BFF RADIO FM Cebu City

101.28 MY BFF RADIO FM is a Philippines-based radio station that broadcasts a programming schedule focused on a variety of popular music and light entertainment. Its musical output includes a combination of Original Pilipino Music (OPM) and international pop hits, with a particular emphasis on adult contemporary and mellow tracks. The station operates as a generalist broadcaster, delivering a stream of audio content designed to provide companionship and melodic variety to its audience.

The format of the station is centered on providing an accessible mix of sentimental ballads and contemporary chart-toppers. The presentation is primarily in Tagalog and English, catering to both local listeners and the Filipino diaspora. By maintaining a consistent rotation of familiar melodies and current hits, the station offers a continuous listening experience intended to offer entertainment and emotional resonance through its selection of music.