98.3 Love Radio Dagupan Live

98.3 Love Radio Dagupan is an FM radio station serving the Pangasinan area, featuring a music-heavy format that emphasizes contemporary pop and adult hits. The playlist is composed of both local Filipino tracks, known as Original Pilipino Music (OPM), and mainstream international selections. The musical identity of the station is characterized by a high frequency of romantic ballads and melodic pop songs interspersed with faster-tempo contemporary hits.

In addition to its musical offerings, the station integrates regular segments of spoken-word entertainment and audience engagement. The format incorporates lighthearted conversational pieces, comedic elements, and social commentary, often presented in a colloquial manner. The content remains centered on popular entertainment, aiming to provide a consistent background of familiar melodies and community-oriented talk for its regional audience.